PRIVACY POLICY
Effective Date: June 15, 2026
Altair Strategic Marketing LLC, doing business as DECANT (“DECANT,” “we,” “us,” or “our”), operates the website located at www.yourdecant.com (the “Site”).
True to our standard of absolute discretion, we are committed to protecting the privacy and confidentiality of our private clients, hospitality partners, and corporate patrons. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, request access to our Private Vault, or communicate with a Private Client Advisor.
Please read this Privacy Policy carefully. By accessing or using the Site, you agree to the terms of this Privacy Policy.
1. Legal Age Requirement
Because DECANT operates within the federally and state-regulated wine industry, you must be of legal drinking age (21 years of age or older in the United States, or the legal age of your country of residence) to use our Site or request our services.
We do not knowingly collect, maintain, or solicit personal information from individuals under the legal drinking age. If we learn that we have inadvertently collected personal information from anyone under the age of 21, we will delete that information immediately.
2. Information We Collect
We may collect information about you in a variety of ways when you interact with us.
A. Information You Voluntarily Provide
We collect personal information that you knowingly and directly provide to us when you fill out forms on our Site (such as the "Speak with a Private Client Advisor" or "Request Private Entry" forms). This may include:
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Identity Data: First name, last name.
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Contact Data: Email address, phone number.
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Profile & Communications Data: Your business name (if applicable), the contents of any messages, inquiries, or project briefs you submit to us, and your preferences for receiving marketing communications.
B. Information Collected Automatically
When you visit the Site, our servers and third-party analytics tools may automatically collect certain technical information about your device and browsing behavior, including:
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Device Data: Your IP address, browser type, operating system, and access times.
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Usage Data: The pages you view, the links you click, time spent on specific pages, and the website that referred you to our Site.
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This data is typically aggregated and used to optimize performance and security, and does not directly reveal your specific identity.
3. How We Use Your Information
We use the information we collect to maintain our standards of stewardship and deliver a flawless, high-touch experience. Specifically, we use your data to:
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Evaluate your request for entry into The Private Vault.
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Connect you with a Private Client Advisor to explore custom barrel allocations, blending, and turnkey logistics.
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Process, manage, and execute custom wine design, compliance, and fulfillment programs.
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Send you exclusive industry updates, news, and allocations (if you have opted-in to subscribe).
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Ensure full compliance with federal TTB licensing, state ABC rules, and Commercial Co-Venture (CCV) registrations.
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Maintain the security and integrity of our Site and proprietary private registry.
4. Discretion & Information Sharing
As stated in our Private Vault protocol, discretion is our finest vintage. We do not sell, rent, or trade your personal information to third parties for commercial or marketing purposes.
We may share your information only under the following limited circumstances:
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Trusted Service Providers: We may share data with highly vetted third-party service providers who assist us in operating our business (e.g., website hosting, secure email delivery, or data analytics), subject to strict confidentiality agreements.
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Compliance & Production Partners: To execute your custom vintage, we may share relevant operational data with our compliant Custom Crush, labeling, or paper-clearing clearing-distributor wholesale partners strictly to fulfill legal, logistical, and production requirements.
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Legal Obligations: We may disclose your information if required to do so by law, regulation, or court order, or to protect the safety, rights, or property of DECANT, our clients, or the public.
5. Cookies & Tracking Technologies
We may use cookies, web beacons, and similar tracking technologies to enhance your experience on our Site. Cookies are small data files stored on your hard drive or device memory. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our Site or gated digital portfolio may not function as intended.
6. Data Security
We implement industry-standard physical, technical, and administrative security measures designed to safeguard your personal data and protect our proprietary private registry from unauthorized access, disclosure, or alteration. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Your Rights & Choices
Depending on your jurisdiction (such as California, Virginia, or the European Union), you may have certain rights regarding your personal data under regional privacy laws (e.g., CCPA/CPRA, GDPR). These rights may include:
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Access/Review: The right to request a copy of the personal data we hold about you.
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Correction: The right to request that we update or correct inaccurate data.
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Deletion: The right to request that we delete your personal data from our systems.
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Opt-Out of Marketing: You can opt-out of receiving promotional emails from us at any time by clicking the "unsubscribe" link at the bottom of any email or by contacting us directly.
To exercise any of these rights, please submit a formal request via the contact information provided below.
8. Changes To This Privacy Policy
We reserve the right to modify or update this Privacy Policy at any time. Any changes will be posted directly to this page with an updated "Effective Date." We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
9. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us at:
DECANT c/o Altair Strategic Marketing LLC
100 N HOWARD ST #STE W
Spokane, WA, 99201, USA